Portfolio

Webstore Development & Management

10 years experience in website development and maintenance. 5 years experience as lead for Maya Jewelry E-Commerce Webstore (both Retail & Wholesale).

Site merchandising, development, SEO, product lifecycle, basic coding, improving customer experience.

Edited and uploaded all photos in optimal formatting for both phone and computer use for products, worn images and videos, new collection, and story telling.

Built live formulas to connect sheets to web store to show sales and inventory data, including customer buying patterns to predict when to reach them at optimal purchasing intent times for both Wholesale and Resale.

Automated customer data collection, personalization, connected apps for features like the Find A Store Map, Estimated Ship Date for pre-orders, Notifications for when products are back in stock. Automated branding email flows for new customers to create stronger brand recognition and answer common questions.

Increased web store conversion rate over time by 86%; Returning customer rate by 77%; Sales attributed to FB & IG by 454% and Google by 253%.

Website Re-Design & Maintenance

Experience managing, populating, and conduction maintenance on website for The San Diego Museum of Art. Collecting information from across departments to update and represent exhibitions virtually during the global pandemic. Collaborating with third parties to design new website features and populate app that corresponds with website and exhibitions.

Skills Demonstrated: Wordpress, website maintenance, English to Spanish translation, collection and analysis of data, website accessibility and readability

Experience re-designing and translating website to Spanish for the San Diego County-Treasurer-Tax Collector’s Office.

Assist communications department with website re-design project, development, and implementation of information building to ensure the new pages are easier to read, interact with, optimized for use on smart devices, and convey information with a goal in serving the public.

Skills Demonstrated: AEM, writing, Photoshop, photography, English to Spanish translation, layout design, test graphics, and layout on various devices

Also experienced with Etsy, Square Readers, ecommerce, and shipping online orders.