Paid Ads

10 years experience total

Paid Marketing Platforms: Google, YouTube, Instagram, Facebook, AdRoll (all placements)

Increased sales attributed to FB & IG by 454% and Google by 253%

Purchase/ROAS Campaigns:

Avg. CTR: 2.31% (+7,650%) (Luxury Industry Avg. 0.6-1.2%)
Avg. CVR: 2.74% (+174%) (Luxury Industry Avg. 0.8-1.8%)
Avg. CPC: $0.74 (99.6% lower) (Luxury Industry Avg. $1.50-$3.50)

Traffic/Follower Campaigns:

Avg. CPC: $0.0631 (99.53% lower)

* Increase from start of position until closing announcement

Social Media Management

10 years experience total

— 5 years of experience managing all social media platforms for Maya Jewelry: Instagram, Facebook, Pinterest
Instagram Stats (main audience demographic):
Followers: 150.3K (+18.78%)
Avg. Reach: 715.6K (+707.68%)
Avg. Engagement: 31.4K (+340%)
Facebook Stats (secondary audience demographic):
Page Likes: 37,075 (+28.73%)
Reach: 423,519 (530.24%)
Pinterest Stats:
Avg. Monthly Views: 1.893M (+1,491.96%)
Engagement: 61.4K (+4,417%)
* Please note:Maya Jewelry has closed; follower count may no longer reflect the same numbers as when the account was active
** Increase from start of position until closing announcement
Skills Demonstrated:
Spotted trends, scouted talent, and coordinated celebrity and influencer collaborations. Ran all aspects of social media, including stories, giveaways, automated responses, photo editing, paid marketing, scheduling, and planning collection releases. Built a network of reliable creators for collection releases and daily posts. Honed in customer re-targetting, competitor clients, and target audience. Created systems to hand off to an assistant to cross-post. Collected UGC and gained permission from creators to add two lifestyle or worn images to all products on the website (over 346 products), and implemented them on the website. Decreased social media post planning, editing, and scheduling time from 3 days a week to 1.
— 2 years experience managing all social media platforms for The San Diego Museum of Art: Facebook, Instagram, Twitter, and YouTube
Instagram Stats:
Followers: 34.5K (28.7% increase from start of position)
Reach: 51.3K (437% increase from start of position)
Facebook Stats:
Page Likes: 49.9K (2.67% increase from start of position)
Reach: 112.4K (41.38% increase from start of position)
Highest Museum page engagement in Balboa Park and throughout all of San Diego
Twitter Stats:
53.7K
Remained flexible and worked through the entire pandemic to update the Museum’s audience. Found new ways to share content digitally to increase Museum and mission awareness despite year long closure working remotely (i.e. virtual exhibitions, tutorials, contests, virtual performances and collaborations, reworking images and audio assets into new and informative videos).
Manage and place digital ad budget, curate user generated content, photograph/record new content, maintain digital content calendar,
Experience monitoring and mediating social channels and remain calm under stressful situations.
Image reproduction rights, ability to manage multiple projects on top of social media responsibilities as the translator for all Museum materials (exhibition texts, wall labels, educational materials, exhibition videos).
Regularly attends social media seminars and is involved in various social media groups to stay informed and keep on top of the ever-changing industry.
Familiarity with scheduling platforms and insights across platforms, Facebook Creator Studio, Meta Business Manager, and Twitter Ads. Manages social media ad budget.
— 3 years experience managing social media for the San Diego County Treasurer-Tax Collector’s Office: LinkedIn, Facebook
Skills Demonstrated: AEM, writing, Photoshop, photography, English to Spanish translation, layout design, accessibility, test graphics and layout on various devices, analytics

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