Portfolio
Landing Pages
Newsletters
Lifecycle Marketing
After receiving feedback from clients indicating that they were not aware that we replaced all broken pieces, we initiated a campaign and updated new customer lifecycle automations to share about our Quality Guarantee.
Sales Push
Black Friday last chance reminder newsletter. Featuring a live countdown to create urgency, this countdown was also featured on the landing page to drive further conversions.
Campaign Metrics
Web Development & Automated Lifecycle E-Mail Marketing:
Increased webstore conversion rate over time by 86%; Returning customer rate by 77%*
* Increase data from start of position until closing announcement
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Brainstorm, build, execute, and update new collection, sales, and automated welcome campaigns across the webstore, newsletters, social media, and paid advertising.
Ensured that adaptive content was optimized to look and perform their best across different placements, platforms, and devices.
Created and built out customized automations to welcome new subscribers and land in their inboxes while the purchasing intent is highest.
Initiated campaigns to educate our different audiences on key problems to aid in sales, like how to use threadless ends, the benefits of gold jewelry, what made Maya Jewelry ethical, press releases and marketing, and product imagery for wholesalers, and bridging the gap between piercers and consumers.
Scouted, reached out to, and worked with influencers to create collaborations and content for campaigns. Issued and maintained contracts, sent branding guidelines, colors, and concepts to ensure content worked for our intended purposes.
Gifted at spotting trends ahead of time and using them to a brand’s advantage to stay up-to-date and lead the industry as it shifts.
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Text Message Marketing
SMS Campaigns
Newsletter campaigns were also delivered via SMS, depending on customer preference.